DuCap Impact Social Media Campaign

Overview:

The DuCap Impact social media campaign aimed to raise awareness and engagement for the nonprofit organization, which hosts after-school programs in high-priority areas such as Romeoville and Bensenville. Through strategic content creation and collaboration with program coordinator Michelle, the campaign sought to showcase the organization's impact and highlight the importance of its initiatives.

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Goals and Objectives:

• Goal: Increase awareness and engagement for DuCap Impact's after-school programs.

• Objective: Develop compelling social media content, including upcoming event posts, rewind posts, and location-specific updates, to resonate with the target audience and drive participation.

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Role and Responsibilities:

• Role: Lead Content Creator

• Responsibilities: Collaborating with program coordinator Michelle to curate content, directing the capture of photos and videos during events, creating social media assets for Instagram and Facebook, and strategizing post schedules.

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Process and Workflow:

• Research and Strategy:

  • Conducted research on effective social media strategies for nonprofits.

  • Developed a content strategy tailored to DuCap Impact's objectives and target audience.

• Collaboration with Michelle:

  • Worked closely with program coordinator Michelle to understand the organization's mission and goals.

  • Provided guidance to Michelle on the types of photos and videos to capture during events to align with the campaign's messaging and objectives.

• Content Creation:

  • Directed the capture of photos and videos during DuCap Impact's after-school programs and events.

  • Edited and curated the content to create engaging social media posts for Instagram and Facebook.

  • Developed assets for various types of posts, including upcoming event promotions, throwback posts, and location-specific updates.

• Post Scheduling:

  • Strategized post schedules to ensure consistent and timely content distribution.

  • Utilized social media management tools to schedule posts and monitor engagement metrics.

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Final Deliverables:

• Social Media Assets: Engaging photos and videos curated and edited into compelling social media posts.

• Post Schedules: Strategized schedules for upcoming event posts, rewind posts, and location-specific updates.

• Content Calendar: Organized calendar outlining the planned content for DuCap Impact's social media channels.

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Visuals and Presentation:

• High-Quality Content: Showcased engaging photos and videos capturing the vibrancy of DuCap Impact's after-school programs.

• Designed Assets: Created visually appealing graphics and captions to accompany the social media posts.

• Performance Metrics: Tracked engagement metrics to measure the success of the campaign and inform future strategies.

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Client Feedback and Results:

• Client Feedback: "The social media campaign has significantly increased our online presence and engagement, helping us connect with our community and attract new participants to our programs."

• Results: Positive feedback from stakeholders and increased participation in DuCap Impact's after-school programs.

Reflection and Learnings:

• Reflection: This project highlighted the power of storytelling through social media to amplify the impact of nonprofit organizations.

• Future Improvements: Continue to refine content strategies based on audience feedback and engagement metrics, and explore additional social media platforms for outreach.

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Technical Details:

• Tools and Software: Adobe Creative Suite (Photoshop, Premiere Pro), Canva, social media management platforms (e.g., Buffer, Hootsuite, Meta for business ), smartphone for on-the-go content capture.

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Credits and Collaborators:

• Collaborators: Michelle, program coordinator at DuCap Impact, for her invaluable assistance and collaboration throughout the campaign.

• Roles: Michelle provided on-the-ground support and content capture, while I handled content creation and social media strategy.