Stride
App & Branding 

Overview:

Stride is an app that breaks physical and mental barriers to show that anyone can be a runner and establish new healthy habits to keep striding forward.

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Goals and Objectives:

• Goal: Create a modern visual identity.

• Objective: Develop a versatile logo and cohesive brand materials suitable for both digital and print media.

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Role and Responsibilities:

• Role: Lead Designer

• Responsibilities: Conducting research, developing concepts, creating the final design, and presenting to the client.

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Process and Workflow:

• Research and Discovery:

  • Conducted user surveys and interviews to develop two primary user personas, representing a diverse range of users aged 20 to 60, from various backgrounds, including college students and professionals.

  • Discovered the importance of personalization in the app, especially given its focus on mental health.

• Concept Development:

  • Created initial sketches and mood boards.

  • Focused on combining elements of running and mental health in a meaningful way.

• Design Process:​

  • Used Adobe Illustrator to develop the logo, iterating based on feedback.

  • Focused on developing home tiles to display data insights on the app dashboard, ensuring clarity and cohesion. These tiles were also integrated into a smartwatch interface, such as an Apple Watch.

  • Developed wireframes, site maps, and high-fidelity prototypes.

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• Challenges and Solutions:

  • The app's feature-rich nature presented complexity, requiring a prototype to fully understand interactions. This highlighted the depth of development.

  • Naming the app and brand was challenging. Ultimately, "Stride" was chosen to represent both physical and mental progress, embodying simplicity and balance.

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• Logo Development:

  • Created a dynamic "S" inspired by yin and yang to symbolize balance.

  • Used the golden ratio technique for visual harmony.

  • Designed a logo depicting a subject striding out of a circle, representing the brand's forward momentum.

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Final Deliverables:

• Logo: Delivered in multiple formats (PDF, EPS, PNG).

• Brand Guidelines Document: Detailed the use of the new visual identity across various media.

• Marketing Materials: Mockups of business cards and letterheads.

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Visuals and Presentation:

• High-Quality Images: Showcased the final logo and branding materials.

• Mockups: Included realistic mockups of business cards and letterheads.

• Process Images: Displayed initial sketches and digital iterations.

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Client Feedback and Results:

• Client Feedback: "The new branding has revitalized our company’s image, making us more appealing to a modern audience while respecting our legacy."

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Reflection and Learnings:

• Reflection: The project underscored the importance of aligning design with brand values.

• Future Improvements: Spend more time on initial research to better understand the target audience.

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Technical Details:

• Tools and Software: Adobe Illustrator, Photoshop, Figma.

• Technical Specifications: CMYK color profile for print materials, RGB for digital assets.

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Background Research:

• User Research:

  • Conducted interviews and surveys to gather insights from a diverse user base (ages 20-60, all genders, outdoors enthusiasts, individuals seeking to improve self-care and physical health routines).

  • Identified the need for an app that integrates physical and mental health.

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• Inspiration:

  • Yin and Yang: Symbolizing balance, used in the logo to represent mental and physical harmony.

  • The Golden Ratio: Applied for visual balance and aesthetic appeal.

  • Mind and Body Connection: Highlighted the importance of mental well-being for physical health, and vice versa, influencing the app's design philosophy.