Eye Candy
Glasses
A fashion-forward eyewear brand needed a complete e-commerce experience — from browsing to a custom 3D glasses configurator that lets customers design their perfect pair.
A fashion-forward eyewear brand needed a complete e-commerce experience — from browsing to a custom 3D glasses configurator that lets customers design their perfect pair.
Project Overview
Eye Candy is a concept eyewear brand built around the idea that glasses should be as personal as the people wearing them. The project required a full e-commerce website with product browsing for glasses, sunglasses, and contacts — anchored by a standout feature: an interactive glasses customizer where users choose their frame shape, color, and prescription type in real time.
The design balances a clean, modern aesthetic with playful personality — dusty rose backgrounds, teal accents, and a confident typographic voice that makes shopping for eyewear feel like a treat, not a chore.
Signature Feature
The heart of Eye Candy is the glasses customizer — an interactive tool that puts creative control in the customer's hands. Users choose between rounded and squared frame shapes, pick from six vibrant colors (teal, red, forest green, yellow, purple, and white), and see their custom glasses rendered in a large 3D-style preview. With 'Add to Cart' and 'Save' actions, the customizer turns browsing into a personal design experience.
Design Process
Step 1
Research
Studied competitor eyewear sites (Warby Parker, Zenni, EyeBuyDirect) to identify UX patterns for product browsing, virtual try-on, and customization flows.
Step 2
Wireframes
Mapped the full user journey from homepage to checkout, prioritizing the customizer as the hero interaction and ensuring product discovery felt effortless.
Step 3
Visual Design
Developed the Eye Candy brand identity with a dusty rose and teal palette, clean sans-serif typography, and a warm, inviting tone that makes eyewear shopping feel personal.
Step 4
Prototype
Built a fully interactive Figma prototype covering the homepage, product catalog pages, customizer with color/shape switching, prescription flow, and complete checkout experience.
What We Designed
Homepage
Hero carousel and product categories
Glasses Catalog
Full product grid with filtering
Customizer
Interactive shape + color selection
Prescription Flow
Step-by-step prescription details
