Selected Work
Every project starts with strategy and ends with a system. Here's a selection of brand identities, digital products, and creative solutions designed to move brands forward.
Brand Identity · Wellness
A community organization needed a cohesive visual identity for a wellness product that speaks to diverse audiences while maintaining credibility and warmth.
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Brand Identity · Family Travel
A kid-friendly airline needed a complete brand system — logo, app, uniforms, sippy cups, and advertising — that kids love and parents trust.
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UI/UX · App Design
A holistic movement and wellness app needed a brand and UI system balancing physical progress with mental clarity — for runners at every level.
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UI/UX · E-Commerce Website
A fashion-forward eyewear brand needed a sleek e-commerce experience with an interactive 3D glasses customizer — letting customers design their perfect pair online.
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Illustration · Book Cover Design
Author Sonia M. Falcón needed a custom-illustrated book cover for her bilingual guide to the Catholic faith — published in both English and Spanish editions. The design weaves together grapevines, a hilltop church, and radiant sunbeams — warm, inviting imagery rooted in the book's message of spiritual growth. Now available on Amazon.
Client Project · Published
Start with the Brand Clarity Scorecard — a free 3-minute assessment that reveals exactly where your brand is and what it needs to grow.
illuminatingvisionaries@gmail.com · St. Charles, IL · Serving clients nationwide