Stride
Mind & Body
in Motion.
A holistic running and wellness app designed to help anyone — beginner or experienced — build habits that serve both body and mind.
A holistic running and wellness app designed to help anyone — beginner or experienced — build habits that serve both body and mind.
Imagine a running experience that goes beyond the physical — tapping into the power of both body and mind. Whether you're a seasoned runner or just starting out, Stride provides personalized coaching, curated multi-day journeys, mindfulness tools, and community features — all wrapped in a brand system designed for warmth, clarity, and forward momentum.
The challenge wasn't just designing an app. It was distilling something as personal as movement — and as complex as mental wellness — into a system that feels intuitive, warm, and motivating for every kind of runner.
Most fitness apps stop at the data. Steps counted. Calories burned. Distance tracked. But running is rarely just physical. It's how people process stress, build confidence, and create structure. Stride was designed to honor that — building a system that felt personal and motivating, not clinical.
Even naming the app was a design decision. "Stride" wasn't just about running faster. It was about holistic growth, forward momentum, and meeting people exactly where they are.
Before any screens were designed, I conducted surveys and interviews with runners across different ages, lifestyles, and experience levels — from college athletes to first-time joggers. The goal was to understand not just what people wanted from a running app, but what they needed emotionally.
Primary Age Range
20–30 year olds
The core audience skewed young adult, active, and social — prioritizing efficiency and motivation alongside community features.
Wearable Adoption
Already own a smartwatch
100% of watch owners use it to track workouts — signaling a data-aware audience who expects integration and real-time feedback.
Goal Success Target
Active users reach their goals
Personalization was the key driver. Users who felt the app adapted to them stayed longer and performed better.
The visual identity started from a single concept: the yin and yang. Balance. The logo — a figure striding out of a circle — represents continuous growth, motion, and equilibrium between body and mind.
The process moved from mind mapping through paper prototypes, user flows, and wireframes — each stage building toward a high-fidelity system that felt alive and motivating.
Surveys, interviews, and competitive analysis to understand user needs and market gaps.
Low-fidelity wireframes and user flows to map the complete app experience.
Logo design, typography, color palette, and visual language built around balance and motion.
High-fidelity Figma prototype with interactive states, transitions, and complete user journeys.
Goal Setup · Dashboard · Run Map
Moments · Explore Journeys · Journey Detail
Explore Journeys — Full UI Screen
Every user begins by selecting their goals — stress relief, new healthy habits, weight loss, increased activity, or custom targets. The app adapts its content, challenges, and pacing accordingly.
A central dashboard tracks steps, calories burned, and weight — with visual progress graphs that make wins visible. Users can connect music and set goals directly from the home screen.
Curated multi-day challenges across four categories — Faith, Mind & Body, Athletic, and Custom. Each journey includes guided runs, reflections, and progress tracking.
A unique differentiator: the "Run With Faith" journey blends Bible reflection, prayer, and guided running into a spiritual wellness challenge.
Users capture meaningful running moments — affirmations, meditations, favorite memories. Community features support social fitness and group challenges.
Clean, minimal design that delivers data without distraction. The run experience was designed to stay out of the way — giving users what they need and nothing more.
The Stride identity extended beyond the app into marketing materials, merchandise, and advertising — proving the brand system was built to scale. Bold, clean, and always moving forward.
"Stride taught me how to simplify complex ideas and turn emotional insights into tangible design systems. Thoughtful UX isn't just about usability — it's about making people feel seen."
— Gabriella Kersey, Lead Designer
100K
Target Downloads
Within 6 Months
4.5★
App Store Rating
Goal
60%
Gamification
Engagement Rate
50K
Active Community
Members